4 Factors Contributing to Your High E-commerce Websites’ Return Rate
The e-commerce process is simple; a customer chooses a specific product, pays for it, and then the business owner packages the product and ships it to them. The customer receives the product and, in turn, leaves a great review. They can spread the word about the business, and this can lead to more prospects trooping to that e-commerce store.
But, e-commerce platform delivery processes don’t turn out to be as smooth as that. A customer may be unsatisfied with what they’ve received and choose to return it. The return process is time-consuming and costly. That’s why you should acquaint yourself with the reasons causing such returns and initiate preventive measures before starting your own e-commerce business. Here, are the reasons contributing to high return rates on e-commerce platforms: