Do you have a business idea you want to turn into an enterprise? Well, in this digital-driven era, starting an online business is a good idea for upcoming entrepreneurs. Considering that the internet turned the world into a global village, running your business online gives you the opportunity to reach customers from all corners of this sphere. However, like a normal business, online ventures also fail.
One cause of online business failure is a wrong selection of the e-commerce platform. Hence, choosing the right platform is a crucial step if you want to succeed in the virtual world. While there are a thousand and one e-commerce solutions that are perfect for launching e-businesses, here are three reasons why OpenCart is the best fit:
It is user-friendly
Even though OpenCart is coded using MYSQL and PHP, you do not necessarily need to have the knowledge to use the platform. Also, OpenCart comes with a simple and easy to use dashboard that enables you to navigate without any challenges. Furthermore, the platform has a wide range of customizable themes that you can use on your site. The ability to customize the themes means that you can tweak the codes to come up with a unique and different-looking e-commerce website that will win the hearts of your target customers.
It is cost efficient
OpenCart is free. This means you do not need to pay a dime to use it in creating your website for e-commerce purposes. However, you will have to pay for hosting costs as well as purchase a domain name. Regardless of this, the fact that it is a free e-commerce solution is a plus in cost saving. You can download it for free and tweak its codes to meet your website needs. Importantly, given that it is a free source doesn’t mean it is insecure. This is because it has a backup of community and web developers who are always at hand in providing a solution for any challenges.
Falls in love with Google – SEO optimized
If you are looking for an e-commerce platform to woo Google for better rankings, OpenCart is the best bet. OpenCart has structures that help in easy crawling of your website by the ranking robots. Some of these features are meta-descriptions, alt tags, and ability to insert metadata. Also, you can control meta-descriptions and robot.txt files. With this, you can enhance your website SEO friendliness.
In a word, you can ascertain that OpenCart is an e-commerce solution in its own league. As such, you can consider it when developing a website to launch your online business.